Social media campaigning is effective – there is no second thought about it. But only a handful of brands can do it right and others simply spend time and money, wasting their efforts without any significant profits.
How do successful brands promote their business online effectively? They follow three main social media strategies to maximize their ROI.
They have a clear goal of what they want to achieve through their social media campaigns. They do not start to promote their business with the simple aspiration of increasing sales. They define their needs specifically, like:

1. Increasing brand awareness

2. Gaining more followers

3. Engaging more with customers

They choose the right social media platforms for their needs and invest in the right promotional strategies. For example,
Brand awareness can be increased by using Facebook and YouTube ads.
More followers for the brand can be gained through influencer marketing on Instagram.
Twitter and Instagram are the best way to engage instantly with customers daily, respond to their complaints, and get productive feedback.
Every penny invested to promote your business through social media must yield a decent ROI to make it worth the investment. Ensure you use the right tools and track the results to analyze your success. Always track all the important metrics like:
The number of followers, the increase rate in followers, and the customer engagement rate. Match it to various influencers if you are using influencer marketing.
Keep track of reposts, shares, comments, complaints, and feedback gathered.
Measure performance through goal achievement rate. E.g. 25% Facebook follower increase in three months for the brand. 33% conversion rate and sales increase through YouTube ads.
Track the profit gained for every campaign and invest more in result-yielding strategies.
Keep track of successful promotional strategies followed by your competitors and try to replicate them to gain success.
Promoting a business or a new product through social media is simple but not easy. It needs consistent work, regular tracking, and adjustment of investment and strategy alteration as and when necessary.